PROJECT 1
EXPLORING IDEA
01 about
In interior architecture, precedents studies are used widely as an inspiration. Every precedent will offer different solutions and experiences. By study different case studies, it will help to create more architectural/interior vocabulary needed, to help develop more ideas and solution. In this project, we selected 1 iconic interior project with good reference in terms of their idea and concept and provide detail background .
OLDTOWN WHITE COFFEE
DESIGN CONCEPT
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Management mixed tradition with modern conveniences. Revamped & revived the traditional cafe concept into a successful working model with outlets conveniently located and easily accessible to customer.
HISTORY
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Oldtown white coffee first established in 199 in ipoh, perak. It is malaysia’s largest white coffee cafe chain with the intention of the oldtown is to provide high-quality white coffee to malaysian households and the food services industry.
LAYOUT
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Free form layout. Gives customers relaxing places to having meal and enjoying the environment of the cafe.
Look pretty similar to most of the kopitiam chains that have sprung up here in recent years.
There are the usual marble tables &wooden chairs. As well as coffee served in traditional cups with the all-too-fimiliar designs on a surface.
INTERIOR DESIGN OF THE CAFE
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Use the same layout, design& vistual. In order to get the customer awareness where lead to effect of brand positioning.
Use yellow colour lighting & wooden furniture to create relaxed & classic atmosphere.
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LOGO
THE DESIGN OF THE LOGO
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Yellow colour font and dark brown background create the feeling of warm and comfortable.
There are a Street scene at the centre.. It is much larger size and it occupies a prominent position. More details can be observed from this street scene such as rickshaw-like conveyances are depicted. The building on the sides of the streets are all low rise with the sepia tone adopted for the display of the street scene. A practice which was common in the era when colour photographs were not available. The street scene gives the impression of an ancient oldtown.
FEATURES
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The shop’s light is the highlight of the merchandise because the shop’s light is the yellow colour and this can give the customers enjoy the meal in the good environment. The shop space is good enough to give customers and employees to move the fixtures is helping the shop to capture the customer mood when have the meal in the shop and given the great place for people to gather.
